Crowd Sourcing Insider: Starbucks: My Starbucks Idea

Saturday, March 9, 2013

Starbucks: My Starbucks Idea

A customer is the person who understands your brand best and has the most valuable ideas. Crowdsourcing is an effective way to collect customers ideas. Starbucks applies this idea to a website called "My Starbucks Idea", where Starbucks customers all around the world can share their experiences and ideas about how to improve Starbucks products and services. Also, "My Starbucks Idea" allows customers to vote and leave comments for other people's idea.

Starbucks divided all ideas into three major categories, product ideas, experience idea, and involvement ideas. This way, Starbucks can understand customer satisfaction for each category and improve customer satisfaction by implement the most popular and useful ideas in their business. Customers can see all the implemented ideas under the tab "IDEAS IN ACTION". It makes customers feel that Starbucks really cares about customers' feeling and encourages more customers to engage in this online community.

Starbucks uses "My Starbucks Idea" as a tool to understand customers needs. It is also a great example to combine the concept of crowdsourcing and marketing research together.

"My Starbucks Idea" Link: http://mystarbucksidea.force.com

Other Source: http://dailycrowdsource.com/20-resources/projects/93-starbucks-crowdsources-ideas-to-understand-customer-needs

http://www.digitalsparkmarketing.com/customer-focus/customer-insights/business-crowdsourcing/

Photo credit: http://www.socialmediaexaminer.com/3-rewards-and-3-risks-of-making-customers-brand-ambassadors/

- Coco Liu

1 comment:

SvenApril 6, 2013 at 2:49 PM
Do you know if Starbucks has been successul to develop a new product from this website? I'd like to hear which idea was the most successful.
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About Us

We are a Marketing Group from Pacific Lutheran University looking to expand our knowledge of Web Marketing and all of its uses. As a topic of focus we have chosen Crowd Sourcing because we feel it is an important topic to the marketing world and we look forward to learning more about it.

Alex Quiner - a junior at PLU looking to concentrate in both Business Marketing and Management. I feel as though I can pinpoint Crowd Sourcing fairly well, however I look forward to see what I can learn from this experience.

Camille Carlson - a junior at Pacific Lutheran University with a concentration in Business Marketing. This is my first experience with blogging and am looking forward to working towards becoming a better overall marketer and blogger.

Anneli Lund - a transfer student from Norway. My bachelors degree is international communication, and at PLU I focus on marketing, sales and public relations. I have some experience with blogging, but hopefully I will gain more knowledge, about blogging as well as crowd sourcing.

Coco Liu - an international student from China. My major is business with concentrations in accounting and marketing. Also minor in economic. Hope I can learn more knowledge about blogging and have a better understanding about online marketing.