For the summer of 2012, they launched a crowd sourcing campaign - "The Summerplane 2012" by asking their customers the simple question "Where should we fly?" They invited people to go to their website and suggest a new destination.
They received the amount of 850 different destinations and the top 10 most popular ones where possible to vote n through Facebook. In one week they received more than 5000 votes and the destination with the most votes where Alanya in Turkey, and SAS now fly there twice a week.
Furthermore, they decided to "crowd source everything", by developing My SAS Idea they reached out to all of their customers. The idea was launched June 13th 2012, and within the first 6 days they got 500+ members, 400+ ideas and 2000+ votes.
My SAS idea is open to customers as well as employees. One benefit is that the employees has their own portal and can go in and check out internal ideas. Only the most popular ideas will be evaluated by SAS. This is a super creative way which creates a buzz and a good tool to communicate with your customers.
Great example. I wonder if any other airlines have done the same and followed this approach.
ReplyDeleteI joined this campaign through Facebook and I liked how they let their customers interact. I never heard of any similar campaigns from other airlines and it was a really creative campaign. It was impressive how they got a lot of people to participate from little Norway!
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