How to be successful using crowdsourcing within your company.

Anneli: Are you like me, curious of what crowdsourcing is and how you can use it in your company? 

Jeff Howe, who is defined as the creator of crowdsourcing after an article he wrote for Wired Magazine in 2006, defines crowdsourcing as "Crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined network of people in the form of an open call."
 

Why use crowdsourcing?

• Involve your customers in developing new product
• Show off new products early
• Ask for advice and input
• Customers will feel ownership of your products and services
• New ideas can come from outside your company (external)
• Interesting and powerful way of market new products

6 tips on how to be successful in crowdsourcing

1. Make something interesting to make your customers involve
2. Make it easy for them to involve
3. Engage the CEO
4. Anchoring throughout the organization
5. A plan to deal with ideas internally
6. Success stories

To gain more knowledge I have attached a Youtube video where crowdsourcing is explained more detailed.