For those looking at big name Crowd Sourcing Initiatives that have happened in the past, look towards Crowd Sourcing by the World's Best Brands. This site has a unique timeline created by Yannig Roth, PhD student at Université Paris 1 Panthéon Sorbonne and Research Fellow at eYeka that shows how the world's most valuable brands use crowd sourcing. It is a great reference to gather and display information about many of the world's top brands and what contests they have offered in the past. Not only is it a blog database, but an opportunity in itself by allowing viewers to email Roth with new Crowd Sourcing Opportunities that haven't been added yet.
Spanning back to 2005, this database contains hundreds of contests proposed to the public for entry where you can look into more detail about the contests, what it entails and who won the competition. Looking at the timeline as a whole Crowd Sourcing was not a prevalent medium to connect with the public from 2005 until the end of 2008. Once 2009 hit, the timeline becomes denser including more contests and a variety of more big brand names. Just to scratch the surface, some of the big names include: Google, Dell, Pepsi, Kia, American Express along with dozens more. Viewing the data from 2013 thus far, it is easy to see that this will be a great year of Crowd Sourcing opportunities. Some of the most recent marks on the timeline include opportunities that either are about to start or are open for submissions so this can also be used as a resource to find big name initiatives.
Great links. I just shared one of the success stories on eYeka's site with the MBA students for their project. I'm trying to find out how brands are using crowdsourcing with millenials.
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